Market Analysis and Strategy: Carrots and Sweet Corn Malaysia and the UAE (2014)

This project was completed for Horticulture Innovation Australia and the Australian vegetable industry. It provided an analysis of the fresh carrot and sweet corn markets in the United Arab Emirates and Malaysia; identified and profiled potential supply chain participants that would assist growers to develop export trade networks; and resulted in the preparation of a market development strategy. The project has already resulted in the generation of new export sales for both Australian sweet corn and carrot growers. The project was completed by John Baker, Mike Titley and Michael Clarke.