Economics of Generic Egg Advertising (2012)

AgEconPlus provided an independent peer review of an economic model designed to assess the return to egg producers of generic egg advertising. The model assessed the (1) conditions under which farmers would gain from levy funded generic advertising using Freebairn et al 2004 and related models (2) reviewed Australian and overseas estimates of farmer gain from generic advertising (3) reviewed the impact of AECL on egg sales and farm gate prices (4) reviewed whether the state of the market is consistent with the conditions established by Freebairn et al 2004. Study completed by Michael Clarke.